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Periscope Creative

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 1.75 in

Page Count

Paper Stock

Crane Lettra, 220 lb Cover

Number of Colors

2 Spot over 1 Spot






Periscope Creative, a Portland, OR-based creative agency has adopted a nautical theme for their brand. This deep blue business card features two topographic maps that weave in and out of one another creating a rhythmic flowing quality. The back of the card features the geographic coordinates of the agency which provides a nice contrast to the bold color and movement on the front.

Client Andrew Barden of Periscope Creative knew he wanted the approachable warmth of letterpress in his stationery system, and it was my charge to communicate the company’s new maritime-inspired brand voice through this vehicle. The result was an economical two-sided, one-color business card that featured the usual contact/title information on the front side, and the geographic location of the Periscope office on the reverse.

The pattern of two overlayed topographic maps feature on the card front ‚Äî one represents undersea topography and the company’s coastal-Oregon roots, the other the mountainous topography of the company’s current home in Portland, Oregon. They also nicely reference the company’s functional expertise in front-end design and back-end programming. The blind emboss of the undersea map prevented any difficult traps or overprints, while creating a lovely tactile surface.

Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards --- Periscope Business Cards


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 29, 2011


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End