As a general rule we pick up a book and read it. Cover to cover or half way through, it doesn’t matter here. We might admire the typography, we might not notice or take offense on the setting—but rarely do we decide to do it over.
The idea behind this project was to re-interpret William Faulkner’s 1930 novel As I Lay Dying. The novel centers around the death of Addie Bundren, and her family’s quest to honor her wish to be buried in her hometown. Each chapter is a stream-of-consciousness narrative that switches through fifteen different characters.
I wanted to change how one understood Faulkner’s writing by approaching this book as a collection of found objects. I paired excerpts from each chapter in Faulkner’s original order with an object or image that references in some way to the featured character’s mood and persona. Each character is expressed with a different typeface in order to create a kind of immersive experience when reading each chapter. The final book was printed on construction paper and signature-bound by hand, so that it could feel like an artifact in itself.
I learned a lot about signature binding, and how much I wanted the details of the production to add to the meaning of this project in the quality of the paper, the kind of printing, the binding, etc.









Editor of FPO and co-founder of UnderConsideration LLC.
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
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Vilcek Foundation Book
De Kwartiermakers Edible Book
Portraits of the Public Book
Nine Lives Book