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BROWSE
Client
Australian Centre for Photography
Quantity Produced
13,000
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
Oversize A3
Page Count
1
Paper Stock
Satin Coated, 150gsm
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Employing novel folding techniques, bold color, and smart composition, ACP’s recent informational brochure goes against the grain — literally and figuratively. Inviting us to take a look at the Centre through a different lens, this piece takes each reader on a unique journey from panoramic to macro.
By using an innovative fold, we were able to incorporate the centre’s Exhibitions, Events and Creative Learning information, all into a single sheet of paper. The end result is an intriguing brochure that unfolds in three stages, encouraging active participation through a discovery experience.
We discovered that folding a single sheet of paper in two directions can cause issues with bulging as you are folding against the grain. Also with text running across the folds, we wanted to ensure there was no cracking in the print. We made fine adjustments to the knife and the stock to minimise this. It took a brave printer to take the job on board as all brochures must be meticulously hand folded. In the end it was all worth it as the brochure has worked extremely well for the client.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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