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BROWSE


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Client

Australian Centre for Photography


Quantity Produced

13,000


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Oversize A3


Page Count

1


Paper Stock

Satin Coated, 150gsm


Number of Colors

CMYK

Varnishes


Binding


Typography

 

Employing novel folding techniques, bold color, and smart composition, ACP’s recent informational brochure goes against the grain — literally and figuratively. Inviting us to take a look at the Centre through a different lens, this piece takes each reader on a unique journey from panoramic to macro.

By using an innovative fold, we were able to incorporate the centre’s Exhibitions, Events and Creative Learning information, all into a single sheet of paper. The end result is an intriguing brochure that unfolds in three stages, encouraging active participation through a discovery experience.

We discovered that folding a single sheet of paper in two directions can cause issues with bulging as you are folding against the grain. Also with text running across the folds, we wanted to ensure there was no cracking in the print. We made fine adjustments to the knife and the stock to minimise this. It took a brave printer to take the job on board as all brochures must be meticulously hand folded. In the end it was all worth it as the brochure has worked extremely well for the client.

Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure ---
Australian Centre for Photography Brochure

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Australian Centre for Photography Brochure

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Production Method

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Design

Messy

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Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 20, 2011

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Filed Under

Brochures

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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