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BROWSE


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Client

Ashley Christensen, Chef


Quantity Produced

5,000


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

2" x 3.5"


Page Count


Paper Stock

Neenah Classic Crest, pewter


Number of Colors

Black + gold foil

Varnishes


Binding


Typography

Gill Sans Shadow
Congress

 

Gill Sans is all grown-up in this bold yet understated type treatment — reminding us all that the occasional Manhattan, alone, in a dark basement bar is not only acceptable, it’s sophisticated. With the sensual company of pewter paper and gold foil, who needs a date?

For Fox, an underground bar, we embraced a deep color palette on its business card. Sophisticated but not gaudy. To hint at the bar being downstairs we’ve gone with a portrait orientation card. We printed Gill Sans Shadow in black on Neenah Classic Crest pewter paper, then drew an in-line typeface printed in gold foil to respond to the lighting in the bar.

Fox Liquor Bar Business Card ---
Fox Liquor Bar Business Card ---
Fox Liquor Bar Business Card ---
Fox Liquor Bar Business Card

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 31, 2011

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Filed Under

Business Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End