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BROWSE
Dimensions (Width × Height × Depth)
2" x 3.5"
Page Count
–
Paper Stock
Neenah Classic Crest, pewter
Number of Colors
Black + gold foil
Varnishes
–
Binding
–
Typopgraphy
Gill Sans Shadow
Congress
Gill Sans is all grown-up in this bold yet understated type treatment — reminding us all that the occasional Manhattan, alone, in a dark basement bar is not only acceptable, it’s sophisticated. With the sensual company of pewter paper and gold foil, who needs a date?
For Fox, an underground bar, we embraced a deep color palette on its business card. Sophisticated but not gaudy. To hint at the bar being downstairs we’ve gone with a portrait orientation card. We printed Gill Sans Shadow in black on Neenah Classic Crest pewter paper, then drew an in-line typeface printed in gold foil to respond to the lighting in the bar.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 31, 2011
Filed Under
Business Cards
Tagged with
foil
gill sans
neenah classic crest
offset
pewter
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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