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BROWSE
Client
Jaime Stoltz & Anthony Eckman
Quantity Produced
150
Production Cost
$4,000
Production Time
2 weeks
Dimensions (Width × Height × Depth)
5 in × 7 in
Page Count
–
Paper Stock
Crane Lettra
French Pop-Tone
Number of Colors
3 spot inks
Varnishes
–
Binding
–
Typography
Swiss 721
Archer
Lauren Script
Letterpress printing is amazing, there is no denying, but it is also tricky. Unless you have spec’d it a few times there are characteristics that need to be acknowledged and understood before the design phase gets started. That is not so say a happy accident is out of the question due to no knowing what you have ahead of you, but it helps to be prepared.
Jaime and Anthony were getting married outdoors in the beautiful historic Sun Valley, Idaho. Sun Valley is a laid-back resort town surrounded by gorgeous mountains with numerous aspen groves. Jaime was wide-open to ideas and only requested that I somehow tie in an Aspen theme—also, her colors were coral and khaki, and I introduced a teal color to the pallet.
The save-the-date cards have a tree ring timeline (blind letterpress) showing important dates in Jaime and Anthony’s relationship. For the invitations, I created a combination of textures including a pattern that repeats the aspen leaf symbol (blind letterpress) as well as a wood grain texture. I also used vintage-inspired typography. Stamped muslin bags replaced the traditional inner envelope. The ultimate goal was to create an invitation set that felt elegant and natural.
Since this was my first letterpress project, I learned a great deal along the way. My first round of designs would have resulted in too much ink coverage, which tends to warp the cotton paper. I also had some pre-press challenges preparing the file with the intricate patterns and type. In the end, I learned that sometimes less is more, especially when designing for letterpress.
Jaime & Anthony Wedding Invitation
Production Method
Design
Stoltz Marketing Group
Design: Kate Holgate
Printing
Paper Mill Designs Stationery & Letterpress Studio
Studio on Fire
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 24, 2011
Filed Under
Wedding materials
Tagged with
bellyband
crane
french paper
french paper pop tone
letterpress
lettra
PMS
wedding invitation
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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