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BROWSE


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Client

Jaime Stoltz & Anthony Eckman


Quantity Produced

150


Production Cost

$4,000


Production Time

2 weeks

Dimensions (Width × Height × Depth)

5 in × 7 in


Page Count


Paper Stock

Crane Lettra
French Pop-Tone


Number of Colors

3 spot inks

Varnishes


Binding


Typography

Swiss 721
Archer
Lauren Script

 

Letterpress printing is amazing, there is no denying, but it is also tricky. Unless you have spec’d it a few times there are characteristics that need to be acknowledged and understood before the design phase gets started. That is not so say a happy accident is out of the question due to no knowing what you have ahead of you, but it helps to be prepared.

Jaime and Anthony were getting married outdoors in the beautiful historic Sun Valley, Idaho. Sun Valley is a laid-back resort town surrounded by gorgeous mountains with numerous aspen groves. Jaime was wide-open to ideas and only requested that I somehow tie in an Aspen theme—also, her colors were coral and khaki, and I introduced a teal color to the pallet.

The save-the-date cards have a tree ring timeline (blind letterpress) showing important dates in Jaime and Anthony’s relationship. For the invitations, I created a combination of textures including a pattern that repeats the aspen leaf symbol (blind letterpress) as well as a wood grain texture. I also used vintage-inspired typography. Stamped muslin bags replaced the traditional inner envelope. The ultimate goal was to create an invitation set that felt elegant and natural.

Since this was my first letterpress project, I learned a great deal along the way. My first round of designs would have resulted in too much ink coverage, which tends to warp the cotton paper. I also had some pre-press challenges preparing the file with the intricate patterns and type. In the end, I learned that sometimes less is more, especially when designing for letterpress.

Jaime and Anthony Wedding Invitation ---Jaime and Anthony Wedding Invitation ---
Jaime and Anthony Wedding Invitation ---
Jaime and Anthony Wedding Invitation ---
Jaime and Anthony Wedding Invitation ---
Jaime and Anthony Wedding Invitation

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 24, 2011

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Filed Under

Wedding materials

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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