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BROWSE


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Client

Self-Promotional


Quantity Produced

300


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in


Page Count


Paper Stock

Crane Uncoated 179lb Cover


Number of Colors

3 Spot

Varnishes


Binding


Typography

Futura
Bodoni
Akzidenz Grotesk Condensed

 

How do three colors, letterpress, and debossing team up to send an understated message? More is less in this case as every vibrant detail harmonizes into one soothing song of eternal summer. It makes me crave baseball. One could easily pass 9 innings exploring each exquisite mark in this detailed field, making a favorite pastime of zooming out to appreciate the individual blades of grass combining into a cohesive whole.

Initially wanted to have the background (blind/hint shape) as a foil stamp but It might have taken too much attention and caused some production problems such as ink not being absorbed by the foil when letterpressed. So I decided to go with a blind deboss with just a slight hint of color. The edge coloring was done by myself on a few of them just for test.

Javier Garcia Business Card ---
Javier Garcia Business Card ---
Javier Garcia Business Card ---

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 11, 2011

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Filed Under

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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