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BROWSE
Client
Self-Promotional
Quantity Produced
300
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
3.5 in × 2 in
Page Count
–
Paper Stock
Crane Uncoated 179lb Cover
Number of Colors
3 Spot
Varnishes
–
Binding
–
Typography
Futura
Bodoni
Akzidenz Grotesk Condensed
How do three colors, letterpress, and debossing team up to send an understated message? More is less in this case as every vibrant detail harmonizes into one soothing song of eternal summer. It makes me crave baseball. One could easily pass 9 innings exploring each exquisite mark in this detailed field, making a favorite pastime of zooming out to appreciate the individual blades of grass combining into a cohesive whole.
Initially wanted to have the background (blind/hint shape) as a foil stamp but It might have taken too much attention and caused some production problems such as ink not being absorbed by the foil when letterpressed. So I decided to go with a blind deboss with just a slight hint of color. The edge coloring was done by myself on a few of them just for test.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 11, 2011
Filed Under
Business Cards
Tagged with
business card
deboss
letterpress
spot ink
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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