Starting with a clear idea of what the client wanted, Isaac was able to not only fulfill the parameters, but adjust his own thinking once the production phase came to be. A good example of our constant need to be open to adjustments that often make a project better than originally intended.
Neal wanted crisp, thick and simple calling cards for his restaurant entrepreneur group. Letterpress ended up being a perfect option and Faulkenberg Printing Co. was able to print 2000 cards on the beefy 220# Lettra stock for an extremely low price.
We initially wanted to run these as a blind impression (no ink!) but the type at the bottom of the card was too small and the stock too thick to allow it. We ended up having to add just a touch of Pantone Cool Gray 2 U and they came out great!
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.