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BROWSE


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Client

Neal Brown Hospitality Group


Quantity Produced

2,000


Production Cost


Production Time

10 days

Dimensions (Width × Height × Depth)

2 in × 3.5 in


Page Count


Paper Stock

Lettra 220#


Number of Colors

1 spot ink, Cool Gray 2 U

Varnishes


Binding


Typography

Trade Gothic

 

Starting with a clear idea of what the client wanted, Isaac was able to not only fulfill the parameters, but adjust his own thinking once the production phase came to be. A good example of our constant need to be open to adjustments that often make a project better than originally intended.

Neal wanted crisp, thick and simple calling cards for his restaurant entrepreneur group. Letterpress ended up being a perfect option and Faulkenberg Printing Co. was able to print 2000 cards on the beefy 220# Lettra stock for an extremely low price.

We initially wanted to run these as a blind impression (no ink!) but the type at the bottom of the card was too small and the stock too thick to allow it. We ended up having to add just a touch of Pantone Cool Gray 2 U and they came out great!

Neal Brown Hospitality Group Business Cards ---Neal Brown Hospitality Group Business Cards ---
Neal Brown Hospitality Group Business Cards

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 14, 2011

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Filed Under

Business Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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