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BROWSE
Client
Teton Valley Lodge
Quantity Produced
1,000
Production Cost
$750
Production Time
10 Business Days
Dimensions (Width × Height × Depth)
2.5 in × 2.5 in
Page Count
–
Paper Stock
Arturo Bright White, 220 lb
Number of Colors
1 Spot (Black)
Varnishes
–
Binding
–
Typopgraphy
–
This business card finally gave me an excuse to download a QR reader onto my phone. Did you know QR codes were created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process? Me neither. While the storage capacity for a QR code is much higher than perhaps the Teton Valley Lodge needed, the message the card sends reads loud and clear: “Yes, we are a mountain resort, but we have recent techology too. You can have it all here!” Plus, there’s just something so romantic about combining letterpress with computer code. In the mountains. While fishing.
As QR codes become more prevalent in marketing and business promotion, Teton Valley Lodge wanted a fresh and minimalist card that they could hand out to attract a younger demographic to the age-old art of western dry fly fishing.
A full service fly fishing resort located in the heart of the Teton mountain range, they want to emphasize that while you can get away from the world at an elevation of 6,500’ with a spectacular scenic backdrop - there are all the advantages of modern amenities and technology at the resort to assist you, whether are traveling for business or leisure.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 17, 2011
Filed Under
Business Cards
Tagged with
business cards
letterpress
QR code
registration black
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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