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BROWSE
Client
Raleigh Paper
Quantity Produced
Sketchbooks: 1,000
Targets: 600
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Sketchbooks: 130 mm (5.11 in) × 200mm (7.87 in)
Targets: 120 mm (4.72 in) × 120 mm (4.72 in)
Page Count
–
Paper Stock
Superfine Ultra White Eggshell 352gsm and 104gsm
Number of Colors
4 spot (3 fluorescents + black)
Varnishes
–
Binding
Stitched in silver thread
Typopgraphy
–
Those projects that intimidate you when they come in the door can either wither and barely survive, or they can turn into a proud conquer. Such was the case for The Hungry Workshop folks when Raleigh Paper commissioned them to design a letterpress giveaway for their yearly tour of The Mohawk Show.
Designing for such a well renowned show is quite a challenge. Having our work next to some of the world’s finest was daunting, until we realized that what we were designing was not there to sit alongside the awarded work, but to support it.<.small>
The Mohawk Show is one of a few events that sets a standard within the community. We knew graphic designers would be attending the show to admire and be inspired by the work, and Raleigh wanted us to create something tangible that these attendees could take away with them. They would already be walking away inspired, so how could we support that?
We created a letterpress printed sketchbook, a place to store their ideas. The back cover has a stylized bow, the front has a set of arrows, with the words “Aim True”—a simple reminder to stay inspired and to achieve their targets, whatever these targets may be!
To decorate and theme the show we also created a series of letterpress printed targets, again with the “Aim True” mantra, to hang above the work. The piece not only showcases Raleigh’s fine paper, but also their commitment to the design industry: to provide excellent paper as the vessel for amazing ideas.
We wanted to create variation in the pieces, but keep the labour down. So, we used three fluorescent inks, in three different pairs. This meant that we could run the colours back to back, reducing the amount of time washing up the press. Printing this way saved us a lot of time on the press, but required a lot more time in planning the print run.
The Hungry Workshop Giveaway
Production Method
Design
The Hungry Workshop
Printing
The Hungry Workshop
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 21, 2011
Filed Under
Booklet
Tagged with
fluorescent
letterpress
mohawk
sketchbook
superfine
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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