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Shantanu Suman

Quantity Produced

5 sets

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

6.5 cm × 9 cm × 2.5 cm (2.5 in × 3.5 in × 0.98 in)

Page Count

Paper Stock


Number of Colors

3 spot inks






If Indian Truck Art Style alone isn’t enough to get your motor runnin’, letterpressed sperm certainly helps. Be warned, this demure deck won’t end up in any recycling bin or landfill. It has plans for itself, traveling the countryside and sowing its seed by helping someone else keep his seed to himself… Sorry, I fantasize easily. Back to the deck at hand. Only 5 were produced, but it certainly deserves to reproduce in bigger quantities.

A study conducted by the Center for Media Studies indicates that India currently has over 5.1 million AIDS patients, and truckers are possibly one of the largest groups carrying the disease. There is an urgent need to create awareness among this community to curb the spread of the fatal disease.

The fact that cards games are the most common recreational activity among the truckers in India, led to the inception of this set of playing card design.

The design for the cards has been inspired by the Indian Truck Art Style. The lady with the lamp and the 3D treatment of the typography are some of the common features of the Indian Truck Art Style. Even the characters (king, queen, jack & joker) have been illustrated in the traditional Indian painting style to give the work an Indian feel. The printing method includes a mix of letterpress and inkjet printing. The front (characters and numbers) of the cards have been printed using an inkjet printer whereas the back and the packaging of the cards has been printed using the Letterpress technique.

Ed.’s Note: Welcome to two of our two new interns, Kelly Cree.

<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards ---<em />Use Rubber at Night</em> Playing Cards


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Use Rubber at Night Playing Cards


Production Method



Shantanu Suman
Copywriter, Shreedavy Babuji



Shantanu Suman

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 5, 2011


Filed Under

Promotional Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End