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BROWSE
Client
13 Wives
Quantity Produced
35
Production Cost
$30/book
Production Time
2 weeks
Dimensions (Width × Height × Depth)
80 mm × 120mm (3.1 in × 4.7 in)
Page Count
24
Paper Stock
Munken White
Number of Colors
CMYK
Varnishes
–
Binding
Saddle-Stitched
Typopgraphy
–
My “little black book” is Facebook. Impersonal, rarely cozy, and never hand-written, my “Rolodex” simply cannot compare to 13 Wives’ intimate menu of protagonist coquettes and potent concoctions. Not only the name of this specialty cocktail bar, 13 wives is the fictional narrative of the 13 women who inspire each unique mix on the mixologist’s list. The menu was printed in-house on an inkjet printer, hand-assembled, and is handed to guests only by the bartender himself. What’s not to “Like”?
This is a small run project so we decided to do everything in house. Since this is supposedly someone’s rolodex, we hand wrote the entire book in order for this to look as true to life as possible. The challenge is we could not hand-write all 35 books since it would be too tedious and we had a deadline to meet. Solution: Hand-write one copy, scan then print and collate. So, we sort of set up a production line with a team making the faux leather cover, another to print, cut and collate the inside pages and then another to put everything together. It took us a course of roughly two weeks because we are a small team.
13 Wives Cocktail Menu
Production Method
Design
Foreign Policy Design Group
Creative Director: Yah-Leng Yu
Art Director: Yah-Leng Yu
Designer: Tianyu Isaiah Zheng (TY)
Production: Foreign Policy Design Group
Printing
Foreign Policy Design Group
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 23, 2011
Filed Under
Booklet
Tagged with
CMYK
hand stitched
hand-lettered
inket
menu
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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