DESCRIPTION CSUS Spring Show 2011 Postcards CLIENT California State University, Sacramento Department of Design DATE March 2011 DESIGN CREDITS Christine Jackson PRINT CREDITS Offset: Sacramento State Reprographics Laser-cut: Laser Excel TYPE CREDITS Century Gothic

QUANTITY PRODUCED 1,000 DIMENSIONS: WIDTH × HEIGHT × DEPTH 6 in × 9 in PRINT METHOD Offset NUMBER OF COLORS CMYK OTHER Laser-cut

Not only am I jealous of the people who actually got these cards to play with, but I am pleasantly surprised to see how they were able to cope with the burned edges caused by laser-cutting the holes. For the most part people embrace the darker edges, or simply tolerate them as a characteristic of the process.

This postcard design was used to promote the student Spring Show 2011 at California State University, Sacramento to showcase the talented work of graduating Seniors and selected works from Juniors. With the Spring Show consisting of graphic design, interior design, and photography, the three departments all share a connectivity through the arts. The threading of icons in the postcard demonstrates both the artistic side of departments along with the connectivity through the metaphor of threads.

One of the challenges during the production of this postcard design was the color left behind from the burning of the laser cut holes. This problem was solved by adding a block of color within the color palette on the backside of the postcard.