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BROWSE
Client
Self-Promotional
Quantity Produced
500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
6 in × 11 in
Page Count
–
Paper Stock
Chipboard
Number of Colors
3
Varnishes
–
Binding
–
Typography
Trade Gothic
My favorite thing about print design is when it’s telling me about something on the Internet. Nothing gets me more excited than the smell of hand screenprinted typography outlining the newest advancements in web design. It reminds me that print will always have a purpose. To get people online.
We created a new site maintaining all the positive organizational and communicative aspects of our old site while capitalizing on new technologies and what the web experience could bring to the presentation of our work today. This print promo needed to perform in a similar way while arriving ON someone’s actual desk instead of ON their monitor, so we used materials and processes that beg to be touched and for attention in a decidedly non-electronic way. The type is the illustration which is the communication of all the fancy new things the site does, delivered in a non-fancy way.
Not too many folks do silkscreening these days, but the ones that do are artisans which is an amazing addition to the production mix. We were concerned about legibility of the white ink on the chipboard and that the orange would still pop, but knowing Angee at Spudnik Press was not only our technician, but also our partner quelled all our nerves and produced a piece that makes us as proud as the site it drives you to.
Faust Website Promotion
Production Method
Design
Faust Associates
Bob Faust + Ben Deter
Printing
Spudnik Press
Angee Lennard
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 7, 2011
Filed Under
Promotional Cards
Tagged with
chipboard
promotion
silkscreen
typography
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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