DESCRIPTION Faust Website Promotion CLIENT Self-Promotional DATE August 2011 DESIGN CREDITS Faust Associates Bob Faust + Ben Deter PRINT CREDITS Spudnik Press Angee Lennard TYPE CREDITS Trade Gothic

QUANTITY PRODUCED 500 PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 6 in × 11 in PRINT METHOD Silkscreen PAPER STOCK Chipboard NUMBER OF COLORS 3

My favorite thing about print design is when it’s telling me about something on the Internet. Nothing gets me more excited than the smell of hand screenprinted typography outlining the newest advancements in web design. It reminds me that print will always have a purpose. To get people online.

We created a new site maintaining all the positive organizational and communicative aspects of our old site while capitalizing on new technologies and what the web experience could bring to the presentation of our work today. This print promo needed to perform in a similar way while arriving ON someone’s actual desk instead of ON their monitor, so we used materials and processes that beg to be touched and for attention in a decidedly non-electronic way. The type is the illustration which is the communication of all the fancy new things the site does, delivered in a non-fancy way.

Not too many folks do silkscreening these days, but the ones that do are artisans which is an amazing addition to the production mix. We were concerned about legibility of the white ink on the chipboard and that the orange would still pop, but knowing Angee at Spudnik Press was not only our technician, but also our partner quelled all our nerves and produced a piece that makes us as proud as the site it drives you to.