My favorite thing about print design is when it’s telling me about something on the Internet. Nothing gets me more excited than the smell of hand screenprinted typography outlining the newest advancements in web design. It reminds me that print will always have a purpose. To get people online.
We created a new site maintaining all the positive organizational and communicative aspects of our old site while capitalizing on new technologies and what the web experience could bring to the presentation of our work today. This print promo needed to perform in a similar way while arriving ON someone’s actual desk instead of ON their monitor, so we used materials and processes that beg to be touched and for attention in a decidedly non-electronic way. The type is the illustration which is the communication of all the fancy new things the site does, delivered in a non-fancy way.
Not too many folks do silkscreening these days, but the ones that do are artisans which is an amazing addition to the production mix. We were concerned about legibility of the white ink on the chipboard and that the orange would still pop, but knowing Angee at Spudnik Press was not only our technician, but also our partner quelled all our nerves and produced a piece that makes us as proud as the site it drives you to.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.