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Festa das Comadres

Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

8 cm × 4.5 cm (3.1 in × 1.77 in)

Page Count

Paper Stock

Matte Coated, 400g

Number of Colors

2 Spot


Silkscreened patterned varnish



FF Engine


Slick and professional meets candy-coated and playful for children’s party organizer Festa das Comadres (Party of the Girl Pals, sort of). The silkscreened patterned varnish makes the card nearly lickable—but that’s for a different type of party. Using the company’s logo shape for the diecut augments the memorable brand without being fussy, a plus for anything involving children.

Achieving the perfect die-cutting was a lot of work for the silksreen guys at Zen. It took some 4-5 tries to get it right. The best lesson is to not settle for half-baked silkscreen. These guys at Zen can make tiny dots (such as in the varnish) appear very sharp and crisp like you won’t believe! And also relying on their masterful input was very valuable too.

Festa das Comadres Business Card ---
Festa das Comadres Business Card ---
Festa das Comadres Business Card


Recent Posts



Festa das Comadres Business Card


Production Method



Rodrigo Saiani
Gustavo Saiani
Juliana Valverde



Zen Serigrafia

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 15, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End