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BROWSE
Client
Self-Promotion
Quantity Produced
200
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
Box: 11 in × 8.25 in × 1.57 in
Brochure: 9 in × 22.25 in
Page Count
–
Paper Stock
French Paper Speckletone, 270 gsm
Number of Colors
4 spot
Varnishes
–
Binding
–
Typopgraphy
Champion
Wisdom Script
Deming
Duke
Aldine Expanded
Eames Century Modern
Nexus
Glypha
If someone mailed me a silkscreened box, I’d open it no matter what. Even if it had an IRS audit letter in it. I would just have to look. That’s score #1 for MCM’s new self-promotional mailer. #2 is the flow chart, which I am also incapable of resisting. Something about easy Yes or No questions just makes me want to answer them. Finally, the card announces Freedom Fighter Carpy’s visit to San Francisco, which is a cute way to get meetings. A little overboard on the packaging? Maybe. But I would have opened it, and that’s half the battle.
The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.
“Free Your Brand” Mailer
Production Method
Design
MCM Communications
Creative Director: John McWilliams
Designer: Josh Schott
Printing
Alpha Screen Graphics Inc.
Champ Printing Company Inc.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 30, 2011
Filed Under
Self promotion
Tagged with
brochure
mailer
offset
silkscreen
spot ink
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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