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Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

Box: 11 in × 8.25 in × 1.57 in
Brochure: 9 in × 22.25 in

Page Count

Paper Stock

French Paper Speckletone, 270 gsm

Number of Colors

4 spot




Wisdom Script
Aldine Expanded
Eames Century Modern


If someone mailed me a silkscreened box, I’d open it no matter what. Even if it had an IRS audit letter in it. I would just have to look. That’s score #1 for MCM’s new self-promotional mailer. #2 is the flow chart, which I am also incapable of resisting. Something about easy Yes or No questions just makes me want to answer them. Finally, the card announces Freedom Fighter Carpy’s visit to San Francisco, which is a cute way to get meetings. A little overboard on the packaging? Maybe. But I would have opened it, and that’s half the battle.

The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.

Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---


Recent Posts



“Free Your Brand” Mailer


Production Method



MCM Communications
Creative Director: John McWilliams
Designer: Josh Schott



Alpha Screen Graphics Inc.
Champ Printing Company Inc.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 30, 2011


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End