If someone mailed me a silkscreened box, I’d open it no matter what. Even if it had an IRS audit letter in it. I would just have to look. That’s score #1 for MCM’s new self-promotional mailer. #2 is the flow chart, which I am also incapable of resisting. Something about easy Yes or No questions just makes me want to answer them. Finally, the card announces Freedom Fighter Carpy’s visit to San Francisco, which is a cute way to get meetings. A little overboard on the packaging? Maybe. But I would have opened it, and that’s half the battle.
The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.