ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Self-Promotion


Quantity Produced

200


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

Box: 11 in × 8.25 in × 1.57 in
Brochure: 9 in × 22.25 in


Page Count


Paper Stock

French Paper Speckletone, 270 gsm


Number of Colors

4 spot

Varnishes


Binding


Typography

Champion
Wisdom Script
Deming
Duke
Aldine Expanded
Eames Century Modern
Nexus
Glypha

 

If someone mailed me a silkscreened box, I’d open it no matter what. Even if it had an IRS audit letter in it. I would just have to look. That’s score #1 for MCM’s new self-promotional mailer. #2 is the flow chart, which I am also incapable of resisting. Something about easy Yes or No questions just makes me want to answer them. Finally, the card announces Freedom Fighter Carpy’s visit to San Francisco, which is a cute way to get meetings. A little overboard on the packaging? Maybe. But I would have opened it, and that’s half the battle.

The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.

Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---
Free Your Brand Mailer ---

---

Recent Posts


Previous


Next


“Free Your Brand” Mailer

---

Production Method

---

Design

MCM Communications
Creative Director: John McWilliams
Designer: Josh Schott

---

Printing

Alpha Screen Graphics Inc.
Champ Printing Company Inc.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

November 30, 2011

---

Filed Under

Self promotion

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End