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BROWSE


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Client

Shekter Dychtenberg


Quantity Produced

1,000


Production Cost

$2500


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Flat: 16.5 × 19.5 in
Folded: 9 × 12 in


Page Count


Paper Stock

Paper 110 Hanen Gloss Cover


Number of Colors

Varnishes

Overall AQ
Spot Varnish


Binding


Typography

 

This folder for law firm Shekter Dychtenberg makes a point — lots of them. Using embossed dots to represent the variety of legal services available, the system communicates cohesion and attention to detail. The identity definitely resembles trends in pharmaceutical branding, but that’s a good thing for a firm focused on personal injury claims.

Shekter Dychtenberg LLP is a law firm located in Toronto which provides a variety of legal services to its clients. It is well known for its legal expertise and client service. As a top-tier law firm, Shekter Dychtenberg wanted to convey to its clients a brand that demonstrates the firm’s skill, expertise, experience, and confidence to manage their legal affairs.

Besides creating an entire identity for this law firm I designed visual communication materials such as presentation folders to store various presentation materials for prospective clients.

Shekter Dychtenberg has earned its reputation for winning precedent-setting cases in a variety of legal areas. To demonstrate visually Shekter Dychtenberg’s varied legal expertise, my design approach included the use of dots as the main elements to build a brand which would reflect their multiplicity of legal services.

Shekter Dychtenberg Folder ---
Shekter Dychtenberg Folder ---
Shekter Dychtenberg Folder ---
Shekter Dychtenberg Folder

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 3, 2011

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Filed Under

Collateral

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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