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BROWSE
Dimensions (Width × Height × Depth)
Flat: 16.5 × 19.5 in
Folded: 9 × 12 in
Page Count
–
Paper Stock
Paper 110 Hanen Gloss Cover
Number of Colors
–
Varnishes
Overall AQ
Spot Varnish
Binding
–
Typopgraphy
–
This folder for law firm Shekter Dychtenberg makes a point — lots of them. Using embossed dots to represent the variety of legal services available, the system communicates cohesion and attention to detail. The identity definitely resembles trends in pharmaceutical branding, but that’s a good thing for a firm focused on personal injury claims.
Shekter Dychtenberg LLP is a law firm located in Toronto which provides a variety of legal services to its clients. It is well known for its legal expertise and client service. As a top-tier law firm, Shekter Dychtenberg wanted to convey to its clients a brand that demonstrates the firm’s skill, expertise, experience, and confidence to manage their legal affairs.
Besides creating an entire identity for this law firm I designed visual communication materials such as presentation folders to store various presentation materials for prospective clients.
Shekter Dychtenberg has earned its reputation for winning precedent-setting cases in a variety of legal areas. To demonstrate visually Shekter Dychtenberg’s varied legal expertise, my design approach included the use of dots as the main elements to build a brand which would reflect their multiplicity of legal services.
Shekter Dychtenberg Folder
Production Method
Design
Sascha Hass at Pylon Design Inc.
Printing
Flash Reproductions
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 3, 2011
Filed Under
Collateral
Tagged with
aqueous
embossed
folder
spot ink
spot varnish
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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