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Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

6.25 in × 6.5 in (closed)

Page Count

Paper Stock

65 lb Card Stock

Number of Colors




Front of Insert: Hand Illustration by Upendo Taylor
Back of Insert: Bebas


Hand-drawn type and hand-cut paper make When Pigs Fly a delicious pork product of some kind. Unwrapping this package reveals an assortment of delicacies for the Kickstarter supporters to feast on. Good music and good design? When Pigs Fly!

When Pigs Fly is hip-hop duo A.Dd+’s (spoken aye-dee-dee) debut album, partially funded through Kickstarter. As a reward for our Kickstarter supporters, we wanted to create a limited edition, custom physical package that tied into the theme of the album (When Pigs Fly represents overcoming the impossible) and served as a keepsake more memorable than the usual machine-made digipak. Every piece of paper, including the flying pig, was hand cut, and the entire package (minus the black envelope) was assembled by hand.

When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package


Recent Posts



When Pigs Fly CD Package


Production Method



Artwork: Upendo Taylor and Rosalinda Ruiz
Packaging Design: Rosalinda Ruiz



Rosalinda Ruiz

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 2, 2011


Filed Under

CD Packaging


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End