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Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

6.25 in × 6.5 in (closed)

Page Count

Paper Stock

65 lb Card Stock

Number of Colors




Front of Insert: Hand Illustration by Upendo Taylor
Back of Insert: Bebas


Hand-drawn type and hand-cut paper make When Pigs Fly a delicious pork product of some kind. Unwrapping this package reveals an assortment of delicacies for the Kickstarter supporters to feast on. Good music and good design? When Pigs Fly!

When Pigs Fly is hip-hop duo A.Dd+’s (spoken aye-dee-dee) debut album, partially funded through Kickstarter. As a reward for our Kickstarter supporters, we wanted to create a limited edition, custom physical package that tied into the theme of the album (When Pigs Fly represents overcoming the impossible) and served as a keepsake more memorable than the usual machine-made digipak. Every piece of paper, including the flying pig, was hand cut, and the entire package (minus the black envelope) was assembled by hand.

When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package ---
When Pigs Fly CD Package


Recent Posts



When Pigs Fly CD Package


Production Method



Artwork: Upendo Taylor and Rosalinda Ruiz
Packaging Design: Rosalinda Ruiz



Rosalinda Ruiz

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 2, 2011


Filed Under

CD Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End