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BROWSE
Client
Self
Quantity Produced
1,000
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
3.5 in × 2 in
Page Count
–
Paper Stock
French Poptone, Starch White, 140 lb Cover, custom duplexed
Number of Colors
3 Pantone spot + 1 spot varnish - both sides
Varnishes
Spot
Binding
Custom diecut; custom duplex
Typopgraphy
ATOMICvibe logotype: custom
Miso
Though the studio name makes me want to search for the “on” button, these cards communicate literal energy and a microscopic attention to detail. Each printing process was carefully selected to represent the brand, producing a visual fusion of science and design.
These cards were designed to compliment the aesthetic I’ve established for my art and graphic design studio’s visual identity. I define the ATOMICvibe as the “a-HA!” moment of clarity in the creative process. Like nuclear fusion, it’s when tiny ideas coalesce, and then explode into beautiful design. The logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, is meant to symbolize the path of electrons. The mark is inspired by retro imagery from the Atomic Age such as science, the Space Race, Sputnik, and the iconic George Nelson Ball Clock.
The cards feature a custom, hexagonal die cut, which is inspired by the shape of the logo. To preserve the deep impressions on either side, the fronts and backs were printed separately, and then custom duplexed together. This gives each card some serious thump factor. Since the card uses a logo and other elements designed with intentional misregistration, and a paper stock flecked with visible fibers, I chose letterpress over offset specifically because its imperfect printing process lent itself perfectly to my retro-inspired aesthetic.
Atomic Vibe Business Card
Production Method
Die-cut
Letterpress
Design
Jon Stapp
Printing
Studio On Fire
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 5, 2011
Filed Under
Business Cards
Die-cut
Letterpress
Tagged with
business card
diecut
duplex
letterpress
spot varnish
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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