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Arctic Paper

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Box: 260 mm × 185 mm × 25 mm
(10.24 in × 7.28 in × .98 in)

Page Count

Paper Stock

A variety of G-Print paper (from Arctic Paper in Sweden)

Number of Colors

CMYK + 2 Spot


A variety of varnishes and varnishing techniques


A variety of binding techniques


URW Clarendon


Shake your groove thing to Arctic Paper’s new 1970s inspired direct mailer full of mellow miniature masterpieces. With all the jiggy packed into these tubular, tiny throwbacks, it’s bound to be one hell of a boogie night. You dig?

1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on everybody and voluptuous sideburns, roller-skates, Led Zeppelin. Despite an oil crisis and prolonged recession, 1975 was a carefree time with more solutions than problems. It was decency and decadence. It was the birth of the peace- and environmentalist movements, amidst a full-blown cold war. Also, in 1975 a new paper is born - G-Print.

The boxed DM contains a mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975. Not very incidentally, just like G-Print.

I learned never to underestimate the time and resources needed for post production work (such as packaging and handling) when it comes to complex direct mailing solutions. Also, orange is surprisingly difficult to work with - especially when you are required to match Pantone and CMYK hues in uncoated and coated form. I also reaffirmed my belief in the importance of good mock-up work when it comes to three dimensional packaging design.

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Arctic Paper Promotional Box ---
Arctic Paper Promotional Box ---
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Arctic Paper Promotional Box


Recent Posts



Arctic Paper Promotional Box


Production Method




Dear Friends
Art Direction: Claes Pettersson
Copywriter: Daniel Röjnemark
Project Manager: Martin Plantin
Photography: Felix Gerlach



Göteborgstryckeriet, Sweden

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 18, 2012


Filed Under

Direct Mail


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End