Shake your groove thing to Arctic Paper’s new 1970s inspired direct mailer full of mellow miniature masterpieces. With all the jiggy packed into these tubular, tiny throwbacks, it’s bound to be one hell of a boogie night. You dig?
1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on everybody and voluptuous sideburns, roller-skates, Led Zeppelin. Despite an oil crisis and prolonged recession, 1975 was a carefree time with more solutions than problems. It was decency and decadence. It was the birth of the peace- and environmentalist movements, amidst a full-blown cold war. Also, in 1975 a new paper is born - G-Print.
The boxed DM contains a mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975. Not very incidentally, just like G-Print.
I learned never to underestimate the time and resources needed for post production work (such as packaging and handling) when it comes to complex direct mailing solutions. Also, orange is surprisingly difficult to work with - especially when you are required to match Pantone and CMYK hues in uncoated and coated form. I also reaffirmed my belief in the importance of good mock-up work when it comes to three dimensional packaging design.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.