DESCRIPTION Design*Sponge Summer 2011 Newspaper CLIENT Design*Sponge DATE June 2011 – August 2011 DESIGN CREDITS The Dye Lab: Alanna MacGowan and Tonya Douraghy PRINT CREDITS Linco Printing TYPE CREDITS Feijoa by Kris Sowersby, Klim Type Foundry Proxima Nova by Mark Simonson

QUANTITY PRODUCED 10,000 PRODUCTION TIME 2 Days DIMENSIONS: WIDTH × HEIGHT × DEPTH Folded: 11 in × 17 in Open: 22 in × 17 in PAGE COUNT 32 PRINT METHOD Offset lithograph PAPER STOCK Newsprint, 30lb, uncoated NUMBER OF COLORS CMYK BINDING Half fold, no binding

Testing the waters with their first ever print publication, Design*Sponge certainly makes a splash. Ornamental typography and cool photography swish and swash, helping this newspaper find its place in the sun.

The goal was to create something playful enough for summer, and bold enough to support Design*Sponge’s first foray into print design. We worked closely with the fantastic D*S editors, for whom this project was a real labor of love. We were interested in establishing a visual connection between the medium of print and the summer theme without being heavy-handed. To that end, we restricted ourselves to using one color (black), and beautifully drawn typefaces to allow the photography to be the primary focus. Type and image overlap and shift to convey the ebb and flow that is always felt during the best summer months.

Despite the deceptive simplicity of newsprint, we learned to use our printer as a partner in the production process. The folks at Linco were an amazing resource for us when we hit some sizing and production issues, and we were thrilled with the end result.