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BROWSE
Dimensions (Width × Height × Depth)
Folded: 11 in × 17 in
Open: 22 in × 17 in
Page Count
32
Paper Stock
Newsprint, 30lb, uncoated
Number of Colors
CMYK
Varnishes
–
Binding
Half fold, no binding
Typography
Feijoa by Kris Sowersby, Klim Type Foundry
Proxima Nova by Mark Simonson
Testing the waters with their first ever print publication, Design*Sponge certainly makes a splash. Ornamental typography and cool photography swish and swash, helping this newspaper find its place in the sun.
The goal was to create something playful enough for summer, and bold enough to support Design*Sponge’s first foray into print design. We worked closely with the fantastic D*S editors, for whom this project was a real labor of love. We were interested in establishing a visual connection between the medium of print and the summer theme without being heavy-handed. To that end, we restricted ourselves to using one color (black), and beautifully drawn typefaces to allow the photography to be the primary focus. Type and image overlap and shift to convey the ebb and flow that is always felt during the best summer months.
Despite the deceptive simplicity of newsprint, we learned to use our printer as a partner in the production process. The folks at Linco were an amazing resource for us when we hit some sizing and production issues, and we were thrilled with the end result.
Design*Sponge Summer 2011 Newspaper
Production Method
Offset
Design
The Dye Lab:
Alanna MacGowan and Tonya Douraghy
Printing
Linco Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 20, 2012
Filed Under
Newsletters
Offset
Tagged with
lithography
meta
newspaper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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