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BROWSE
Client
Self-Promotion
Quantity Produced
175
Production Cost
$297
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
5.5 in × 8.5 in
Page Count
–
Paper Stock
Crane Lettra Pearl White, 110lb
Number of Colors
2
Varnishes
–
Binding
–
Typography
Hand-drawn by Arley-Rose Torsone
Ladyfingers’ candy scented holiday card brings a fresh face to December celebration invitations with refreshingly muted tones and energetic, hand-drawn typography — leaving a lasting impression on the eyes and the sniffer.
We had a custom die made, and die-cut them here in the studio. Each invitation came complete with a kraft-lined red envelope and the red and white bakers twine to hang from your favorite rear-view mirror. At first, the die didn’t have large enough nicks to hold the paper together. The trees would pop out as we were putting them in the envelopes, so we added wider nicks to the die in four locations. This way, the cards arrived in one piece, and our guests would be able to pop them out on their own!
What would an air freshener be if it wasn’t smelly? We started by mixing peppermint essential oil directly into the oil-based ink. Initially the smell was amazing, but over the weekend it dissipated. The back of each card was then sprayed with the peppermint oil from a spray bottle. By using a fine mist, we were able to avoid any bleed-through or oily marks and it dried without being visible. And the scent is much stronger and our shop still smells like candy canes!
Ladyfingers Letterpress Holiday Party Invitation
Production Method
Die-cut
Letterpress
Design
Ladyfingers Letterpress:
Arley-Rose Torsone
Printing
Ladyfingers Letterpress
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 5, 2012
Filed Under
Die-cut
Holiday Card
Letterpress
Tagged with
air freshener
die-cut
hand drawn type
holiday
letterpress
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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