Ladyfingers’ candy scented holiday card brings a fresh face to December celebration invitations with refreshingly muted tones and energetic, hand-drawn typography — leaving a lasting impression on the eyes and the sniffer.
We had a custom die made, and die-cut them here in the studio. Each invitation came complete with a kraft-lined red envelope and the red and white bakers twine to hang from your favorite rear-view mirror. At first, the die didn’t have large enough nicks to hold the paper together. The trees would pop out as we were putting them in the envelopes, so we added wider nicks to the die in four locations. This way, the cards arrived in one piece, and our guests would be able to pop them out on their own!
What would an air freshener be if it wasn’t smelly? We started by mixing peppermint essential oil directly into the oil-based ink. Initially the smell was amazing, but over the weekend it dissipated. The back of each card was then sprayed with the peppermint oil from a spray bottle. By using a fine mist, we were able to avoid any bleed-through or oily marks and it dried without being visible. And the scent is much stronger and our shop still smells like candy canes!
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.