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BROWSE
Client
Madison Design Group
Quantity Produced
300
Production Cost
$3,000
Production Time
5 Days
Dimensions (Width × Height × Depth)
9 in × 12 in
Page Count
–
Paper Stock
Mohawk Solutions Feltweave 100lb. Cover
Number of Colors
4/1
Varnishes
–
Binding
Ribbon
Typography
Lots
While I’m having a bit of trouble getting over the lack of chocolate in this Advent calendar, there certainly are plenty of tantalizing typographical treats to tempt my taste-buds. Each window reveals tasty fun facts or sweet activities that drive traffic to Madison Design Group’s newly re-launched website—spreading cheer that doesn’t go straight to your rear.
Every year we invite our clients, friends, and co-workers to a holiday happy hour with an invitation paired with a take-away. Trying to keep with the holiday theme, we decided to create an advent calendar that would be filled with fun, holiday facts, images, or activities linked to our website and Facebook page, creating anticipation for the holiday season, and giving us an opportunity to show our fun side. As a marketing piece, this announces the re-launch of our website, but most of all, this piece puts cheer and merriness in other offices.
The biggest difficulty was the die-cut. It was prepared with a normal advent calendar in mind, but the feltweave paper proved prone to ripping, especially when the windows were designed small. The original design included a micro-perforation for the two sides, but had to be later changed to include a cut with only small dot of un-cut paper. This allowed for much easier opening of the windows without ripping.
Madison Design Group Advent Calendar
Production Method
Die-cut
Emboss
Offset
Design
Sarah Fukatsu
Jonathan Albers
Sean Braemer
Lindsey Meyer
Allison Leidy
Kyle Raum
Tricia Bateman
Printing
RPI Graphics
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 17, 2012
Filed Under
Die-cut
Emboss
Holiday Card
Offset
Tagged with
advent
calendar
holiday card
invitation
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
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graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
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Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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