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BROWSE


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Client

Crow Holdings


Quantity Produced

4,000


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

9 in × 12 in


Page Count

40


Paper Stock

Mohawk Options


Number of Colors

CMYK + Metallic

Varnishes

Overall dull aqueous


Binding

Perfect bound and side sewn


Typography

Freight Text & Sans by Joshua Darden

 

In a deceivingly simple-looking color palette and subtle graphic elements, this printed set of materials looks upscale, sophisticated, and historic.

The challenge was to capture the history of an iconic Dallas building while presenting a vision for its future. We did so by creating a cohesive brand image and message base that drove development of a beauty brochure, extensive collateral system, website, and sales tools. This created a public-facing image for the project that positioned it as an integral part of the community.

Old Parkland Collateral System ---
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Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
Old Parkland Collateral System ---
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Old Parkland Collateral System

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Old Parkland Collateral System

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Production Method

Offset

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Design

Tractorbeam

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Printing

Padgett Printing
Raymer Bookbinding
Universal Bindery

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 12, 2012

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Filed Under

Collateral
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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