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BROWSE
Client
The Sultan
Quantity Produced
500 – 2,000 per item
Production Cost
$5,894
Production Time
2 Months
Dimensions (Width × Height × Depth)
Various
Page Count
Various
Paper Stock
Aspire, Munken Lynx, Hypack Grey 3mm
Number of Colors
CMYK and spot colours
Varnishes
–
Binding
–
Typography
Bembo Std
Agenda
I would gladly be reincarnated as a doorknob if it meant I got to spend my days hanging out with Sultan’s calming chocolate color scheme and deliciously deep die-cuts. Please, do not disturb.
Trying to maintain cohesion across all the collateral was challenging. The number of items we had to produce meant that we had to source for other printers and production companies to handle the items that were not paper: banners, pens and pencils, leather folders etc. Large quantity items like the envelopes were sent to a company that specialised in them. Trying to match colours across the different production companies was a bit of a nightmare. The only solution was round after round of meticulous proofs and checking.
The Sultan Hotel Brand Collateral
Production Method
Die-cut
Emboss
Offset
Silkscreen
Design
Manic Design
Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Cheeyi Wong, Ben Koh, Jenny Ji Jun, Jong Ling, Nathalia Kasman, Winnie Dang
Printing
Kai Lian Printing Service
Nanyang Envelopes
Guava Asia
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 23, 2012
Filed Under
Collateral
Die-cut
Emboss
Offset
Silkscreen
Tagged with
business card
collateral
die-cut
emboss
envelope
gilding
hang tag
multiple items
offset
screenprint
About
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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