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BROWSE
Client
Self
Quantity Produced
100 of each card
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Cards: 4.25 in × 5.5 in
Envelopes: 5 in × 7 in
Page Count
–
Paper Stock
Crane's Lettra, Ecru White, 220 DTC
Number of Colors
Each card is one-color, 3 total colors used
Varnishes
–
Binding
–
Typography
Archive Antique Extended
Buttermilk
Trade Gothic
Letterpressed AND clever, these design-themed valentines are the best! I can totally see these expanding into more cards and being mass-produced to be sold at every art store and printshop across the country. Bravo!
I love letterpress and also have an eco-friendly mindset as a designer. I wanted to create a self-promotion that would let my clients know how much I like working with them (what better time than Valentine’s Day!). After lots of thought, I settled on creating three Valentines Day cards that the client could reuse by passing out to their loved ones for the holiday. To incorporate my business services, I wrote phrases that would be fun to illustrate but that also were relevant to graphic and website design. I chose letterpress printing because I value the high-quality, authentic look it brings to a project.
1331 Design Promotional Valentines
Production Method
Letterpress
Design
1331 Design
Copywriting, graphic design and creative direction: Angela Ferraro-Fanning
Printing
Cards: Angel Bomb Design + Letterpress
Package labels: Graphic Design, Inc.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 27, 2012
Filed Under
Holiday Card
Letterpress
Tagged with
crane lettra
holiday card
letterpress
self-promotion
valentines
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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