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BROWSE
Client
Self
Quantity Produced
100 of each card
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Cards: 4.25 in × 5.5 in
Envelopes: 5 in × 7 in
Page Count
–
Paper Stock
Crane's Lettra, Ecru White, 220 DTC
Number of Colors
Each card is one-color, 3 total colors used
Varnishes
–
Binding
–
Typography
Archive Antique Extended
Buttermilk
Trade Gothic
Letterpressed AND clever, these design-themed valentines are the best! I can totally see these expanding into more cards and being mass-produced to be sold at every art store and printshop across the country. Bravo!
I love letterpress and also have an eco-friendly mindset as a designer. I wanted to create a self-promotion that would let my clients know how much I like working with them (what better time than Valentine’s Day!). After lots of thought, I settled on creating three Valentines Day cards that the client could reuse by passing out to their loved ones for the holiday. To incorporate my business services, I wrote phrases that would be fun to illustrate but that also were relevant to graphic and website design. I chose letterpress printing because I value the high-quality, authentic look it brings to a project.
1331 Design Promotional Valentines
Production Method
Letterpress
Design
1331 Design
Copywriting, graphic design and creative direction: Angela Ferraro-Fanning
Printing
Cards: Angel Bomb Design + Letterpress
Package labels: Graphic Design, Inc.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 27, 2012
Filed Under
Holiday Card
Letterpress
Tagged with
crane lettra
holiday card
letterpress
self-promotion
valentines
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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