ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self
Quantity Produced
300 (of 3)
Production Cost
€800 ($1,114)
Production Time
10 days
Dimensions (Width × Height × Depth)
55 mm × 85 mm (2.16 in × 3.35 in)
Page Count
–
Paper Stock
Olin Recycled Cream 300 gr/m2
Number of Colors
3 Spot
Varnishes
Tactile/Braille varnish
Binding
–
Typography
–
Though the designers wanted to downplay the fact that they got a new office address, the location denoted in clear varnish is the highlight of this card. Combined with the Carmen Sandiego-esque all caps lettering and abundant question marks, I can’t help but wonder, “where in the world is AVSD01?”
We love to play with different techniques and papers. Unfortunately, most clients don’t have the money or just don’t care … So, each time we have to print our business cards, we try something new. This time, we were moving (after almost 10 years in the same location) but wanted to let our clients know nothing else would change. So we decided to go for a clear varnish for all the informations concerning the adress. In a way, we were saying, “since you don’t really see it, it doesn’t change anything.” For once, we decided to go for a super simple design to try and bring forth the advantages of good paper and finishing techniques.
AVSD01 Business Card
Production Method
Offset
Design
AVSD01:
David Godfrin + Didier Legrand
Printing
Imprimeries Impresor-Pauwels
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 22, 2012
Filed Under
Business Cards
Offset
Tagged with
business card
typography
varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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