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BROWSE


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Client

Dallas Society of Visual Communications


Quantity Produced

900


Production Cost


Production Time

2 Months

Dimensions (Width × Height × Depth)

Invite Built: 5 in × 5 in × 5 in


Page Count


Paper Stock

Extreme Coated Paper by Millmar from Olmsted-Kirk


Number of Colors

3 Spot: Metallic 876 & 877 + 188

Varnishes


Binding


Typography

Black Oak Std
DIN 1451 Engschrift
Knockout

 

Advertising a casino-themed, professional design awards competition with the concept of “Go All In,” this intricate invitation bets you’ll have a great time.

This project had a “shoot from the hip” factor, as it was a pro-bono piece for a nonprofit organization. During the design process, I was unaware of whether this would be diecut, lasercut, or some other form of magic. The complexity of the piece pushed production as far as it could—the design originally was going to be even more complex (on the 2011 panel, my favorite part!). Laser cutting allowed for more complexity to be possible, however each of the 900 printed pieces would take up more time for the laser to work its way through each panel, so this affected the design slightly. Overall the process was fairly open, but due to the talent coming from all ends of the team, it came out successful and was sent out in time for the show.

Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation ---
Dallas Society of Visual Communications Invitation

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Dallas Society of Visual Communications Invitation

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Production Method

Laser-Cut

Offset

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Design

Creative Direction: Frances Yllana
Designer: Justin Pocta
Packaging Direction: Shirley Richardson

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Printing

Printer: Padgett Printing
Laser Cutting: Artifacture Studios

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 24, 2012

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Filed Under

Invitations
Laser-Cut
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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