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BROWSE
Client
Dallas Society of Visual Communications
Quantity Produced
900
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
Invite Built: 5 in × 5 in × 5 in
Page Count
–
Paper Stock
Extreme Coated Paper by Millmar from Olmsted-Kirk
Number of Colors
3 Spot: Metallic 876 & 877 + 188
Varnishes
–
Binding
–
Typography
Black Oak Std
DIN 1451 Engschrift
Knockout
Advertising a casino-themed, professional design awards competition with the concept of “Go All In,” this intricate invitation bets you’ll have a great time.
This project had a “shoot from the hip” factor, as it was a pro-bono piece for a nonprofit organization. During the design process, I was unaware of whether this would be diecut, lasercut, or some other form of magic. The complexity of the piece pushed production as far as it could—the design originally was going to be even more complex (on the 2011 panel, my favorite part!). Laser cutting allowed for more complexity to be possible, however each of the 900 printed pieces would take up more time for the laser to work its way through each panel, so this affected the design slightly. Overall the process was fairly open, but due to the talent coming from all ends of the team, it came out successful and was sent out in time for the show.
Dallas Society of Visual Communications Invitation
Production Method
Laser-Cut
Offset
Design
Creative Direction: Frances Yllana
Designer: Justin Pocta
Packaging Direction: Shirley Richardson
Printing
Printer: Padgett Printing
Laser Cutting: Artifacture Studios
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 24, 2012
Filed Under
Invitations
Laser-Cut
Offset
Tagged with
box
coated
invitation
laser cut
mailer
metallic ink
offset
pantone
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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