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Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

Cougar uncoated White 100lb.

Number of Colors

9 spot, including 2 different phosphorescent mixes




Verlag - Hoefler & Frere-Jones
Times Square - House Industries
Brewery - Unknown
Idler - Lamesville
Exotique - House Industries

This piece is available for purchase for $50 + Shipping

Delightful by day and naughty by night, this poster showcases the cleverness of designer and screenprinter alike. The slimy underbelly of city life never glowed so bright.

As my local screen printer, David Chad will attest, anytime you’re trying to create a 9-color screen print (including two different layers of different intensities of phosphorescence) in a non-air-conditioned garage in Florida in September, you’re going to have to be on your toes. Luckily David is the Obi-Wan of screen printing. I worked closely with him throughout the printing process and learned a ton. First off, both screens and paper stretch and contract quite a bit throughout the printing process (especially in said humid garage) and we had to approach each film, screen and color individually to account for what had happened after applying the last color (by hand, by the way…no automatic machines). What a lot of people don’t realize is that a screen print is a living, breathing thing and not an exact, perfect science. Things change as you go and you have to adapt to get your desired results. What may have been perfect in my computer has been through several different processes by the time you’re laying down ink (printing, photographing for film, printing film, exposing the screen) and everything is a bit different. David accounted for this by approaching each layer of film as a new project, cutting it apart and re-assembling before exposing the screen to account for everything that had happened before on each sheet of paper. A lot of printers don’t bother with this, simply printing what was given to them as quickly as possible and blaming the designer for the result. Needless to say, I have a ton of respect for David and his skills. It takes a lifetime to learn the intricacies that can make a good print great.

Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise ---
Glow-In-The-Dark Poster Surprise


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Glow-In-The-Dark Poster Surprise


Production Method




Illustration by Jason Dean



Printing by David Chad @ Chad's Screen Printing of Orlando.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 3, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End