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BROWSE


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Client

Nike


Quantity Produced

50


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

 

HUB did a stellar job setting up the invitee to expect great things from this Retailer event. If the hot stamped box and leather notebook struck out, the guest would still feel like a star in his embroidered robe.

[Ed.’s Note: full production details were not provided; apologies for the incomplete post. Images, though, are worth a thousand specs. — Armin]

HUB is pleased to share the 2011 Major League Baseball All Star Retailer invitation suite we designed and produced for Nike. This year’s MLB invitations featured the same Southern Spanish flare as the retreat’s location: the luxurious Montelucia resort and spa in Scottsdale, AZ. HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retreat. First, recipients received a custom, hot stamped wood box containing a hardbound book. Then, we sent out a muslin bag containing a notebook with custom leather embossed cover. And, finally, we sent out an embroidered robe along with the official invitation sealed with a custom wax seal.

MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite ---
MLB All-Star Retailer Invitation Suite

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MLB All-Star Retailer Invitation Suite

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Production Method

Emboss

Hot stamp

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Design

HUB

Designer: Zack Custer
Creative Director: Lindsey Hammond Charlet
Project Manager/Producer: Cristina Dunseth
Project Manager/Producer: Krista Kinder

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Printing

Zack Custer

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 28, 2012

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Filed Under

Emboss
Hot stamp
Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End