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BROWSE


Lead Image

Atelier Gary Lee Stationery

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Production Method

Emboss
Letterpress
Offset

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Design

Steve Liska
Kim Fry

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Printing

Env: Unique Active
Note/Biz card: AccuColor Plus

See Printer Profile on Inker Linker

Chartreuse is a French liquor made by monks since the 1740s. The color, so named for its resemblance to the herbal elixir, in this instance symbolizes the timelessness, integrity, and craftsmanship of a carefully curated collection. 

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Client

Atelier Gary Lee


Quantity Produced

Envelopes: 1,000
Notecards: 750
Business Cards: 1,500


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Envelopes: 9.6 in × 13 in
Notecards: 7.5 in × 3.9 in


Page Count


Paper Stock

Envelopes: Mohawk Superfine 130 lb Ultrawhite Eggshell Cove


Number of Colors

Envelopes: 1
Notecard + Business Card: 2

Varnishes

Envelope: all over aqueous on inside


Binding


Typography

Foundry Sterling

 


Atelier Gary Lee Stationery
Atelier Gary Lee Stationery
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Project Description

Atelier Gary Lee is a carefully curated collection of the world's best furnishings, accessories and artwork. Acclaimed interior designer Gary Lee has brought together a mix of styles, materials, and objects that reflect his personal aesthetic. Liska developed a comprehensive brand program, including logo, website, marketing materials and stationery system to introduce the new collection to the trade.

Atelier Gary Lee's stationery system includes a 9x13 embossed custom envelope and letterpressed business cards and notecards. These techniques create a tactile quality that reflects the foundation of the collection: timelessness, design integrity and quality of craftsmanship.

Production Lesson(s)

Whenever embossing or letterpressing, we always factor the costs of a die-strike on our specified stock. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 30, 2012

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Filed Under

Emboss
Letterpress
Offset
Stationery
V1 to V2

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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