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BROWSE


Lead Image

Edgar Calendar

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Production Method

Offset

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Design

Simon Guibord

Photography: Rémi Thériault
Hair: Suzie Mendonca
Clothing: Victoire
Makeup: Annie Lefebvre

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Printing

Gilmore Printing Services

Not your average pin-up calendar, this promotional piece for French-Canadian neighborhood restaurant, Edgar, keeps the classic concept classy. The true sex symbols in this package are the flirtatious grids.  

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Client

Edgar


Quantity Produced

700


Production Cost

$1,800


Production Time

14 Days

Dimensions (Width × Height × Depth)

Folded: 7 in × 5.5 in
Open: 14 in × 5.5 in


Page Count

28


Paper Stock

Rolland Opaque 100lb text


Number of Colors

CMYK

Varnishes


Binding

Saddle-Stitched


Typography

Sentinel
Knockout

 


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Project Description

It is a promotional calendar for Edgar, a small neighborhood restaurant. It features pictures of the staff, dressed in vintage clothing. Inspiration was 1950s pin up, but we wanted it to have a contemporary edge. It was great to have the staff involved and make the photo shoot into an event. The calendar has been successful so far and it's great to see people's reactions to it. At first glance, some people will mistake the pictures for some old stock photo! It is on sale at the restaurant and profits go to a charity.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 30, 2012

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Filed Under

Calendar
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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