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BROWSE
Fifth Letter Outreach Card
Production Method
Letterpress
Silkscreen
Design
Fifth Letter
Art Direction: Elliot Strunk
Design: Matthew Cook
Printing
Device Printshop
Fifth Letter hopes to cause a “positive disruption” with its screen-printed drink invitation, prompting potential clients to imagine how the firm can help them create a similar experience with their own happy hour hopefuls. Each card has a personally addressed and handwritten note on the back. Cheers!
Client
Self-Promotional
Quantity Produced
50
Production Cost
–
Production Time
10 days
Dimensions (Width × Height × Depth)
6 in × 9 in
Page Count
–
Paper Stock
French Paper Poptone Whip Cream 140# Cover
Number of Colors
3 Spot (2 silkscreen, 1 letterpress)
Varnishes
–
Binding
–
Typography
Lavanderia by Lost Type Co-op
Futura by Paul Renner
Vitesse by HFJ
Knockout by HFJ
Project Description
Fifth Letter always attempts to connect with clients that will be a good fit. We seek out clients that appreciate what we bring to the table in terms of creativity, craft, and attention to detail. The aim of this card is to cause a "positive disruption" that prompts the recipient to pause for a moment and imagine how we can help them have a similar effect on their clients and/or customers.Coupled with this "Let's Grab a Drink" invitation, is a hand-written note on the back of the card letting clients know that we have taken the time to address them personally and individually. We hope that this will resonate with the client making them feel unique and not just a part of another mass-produced campaign.
Production Lesson(s)
We figured out how to get the marbled "wood grain" effect on the front of the cards by not mixing all of the brown and black ink together evenly. When the squeegee was pulled over the screen, it created a unique effect in which every pull produced different, spectacular, results. We felt this perfectly complimented the one-off nature of the medium.The other trick came in setting up the registration front to back when printing or debossing a total of five times. We managed to dial it in reasonably close. Next time, however, we'll add more bleed to push the crop marks much farther out.
Also, we used photopolymer plates that imprint the page surprisingly well compared to their traditional magnesium plate counterparts.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 22, 2012
Filed Under
Letterpress
Self promotion
Silkscreen
V1 to V2
Tagged with
letterpress
marbleized
screenprint
self-promotion
spot ink
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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