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BROWSE


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Client

The Street City Church


Quantity Produced

Flyers: 1,500
Posters: 100
Lanyards: 250
Thank you cards: 50


Production Cost

$147 NZD (US$116.56)


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Flyers: 75 mm × 105 mm (2.95 in × 4.13 in)
Posters: 297 mm × 420 mm (11.7 in × 16.5 in)
Lanyards: 90 mm ( 3.5 in)
Cards: C6 envelope 114 mm × 162 mm (4.5 in × 6.4 in)


Page Count


Paper Stock

Flyer: 80gsm, uncoated
Poster: 120gsm, metallic “Ice Gold”
Tags + Cards: 250gsm silk coated


Number of Colors

CMYK

Varnishes


Binding


Typography

Candy Script by Alejandro Paul of Sudtipos

 

Promising an experience out of this world, these promotional materials — for “Halos & Heroes,” an annual children’s event run by a church as an alternative to Halloween celebrations — look like the party of the year. I want Andrea to design my costume!

The challenge for this project was to create eye-catching promotional material that could be printed in-house for relatively low cost. The posters were printed on metallic paper, giving a shimmering appearance without having to offset print with specialty inks. The digital laser print caused the sparkle of the paper to show through in areas with less ink coverage, such as the stars, light-coloured text and the rocket. Posters were put up around the community — indoors and outdoors — so their ability to catch the light really added to their effect. The tags were cut out manually using a Logan Foamwerks circle cutter.

Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
Halos and Heroes Promotional Materials ---
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Halos and Heroes Promotional Materials

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Halos & Heroes Promotional Materials

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Production Method

Digital

Laser-Cut

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Design

Andrea Stark

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Printing

In-house

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 6, 2012

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Filed Under

Digital
Laser-Cut
Promotional Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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