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Lead Image

Hand-cutting this detailed and precise could only be done with love, resulting in a series of tempting posters irresistible to curious eyes and fingers alike.  



"Makanlah Buah-buahan Tempatan" curators

Quantity Produced


Production Cost

S$25 (US$19.93)

Production Time

1 week

Dimensions (Width × Height × Depth)

500 mm × 700 mm (19.69 in × 27.56 in)

Page Count

Paper Stock

Malmero 145gsm uncoated

Number of Colors

Paper colors, 5 colors




Custom typeface: Jonathan Yuen


Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan
Makanlah Buah-buahan Tempatan ---

Recent Posts



Project Description

A series of posters designed for "Makanlah Buah-Buahan Tempatan", an exhibition held in conjunction with KL Design Week to celebrate Malaysia local fruits through art and design. The posters seek to elevate the unique personality of each fruit — durian, coconut and pineapple — through use of simple, quintessential geometry shapes that are part of the fruit appearance characteristic. The characteristics are then visualized in physical tactile form with simple paper craft techniques.

Production Lesson(s)

The hand cutting process was a gratifying experience. We come to love hands-on process in making things, and we definitely will continue to explore the opportunities.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 20, 2012


Filed Under

V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End