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BROWSE
Ray Toh’s IdeaBook
Production Method
Offset
Silkscreen
Design
youandme.sg
Printing
Conet Printing
Compugift LTD
Bundled with a bespoke pencil tucked into the spine, Ray Toh’s IdeaBook was designed to be used. The artist’s sketchbook encourages the reader to add her own drawings, turning the seed of an idea into a budding collaboration.
Client
raytoh.com
Quantity Produced
Book: 1,000
Pencil: 2,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
144 mm × 185 mm × 16 mm
(5.67 in × 7.28 in × 0.63 in)
Page Count
208
Paper Stock
Cover: Kraft 674gsm
Body: Kraft 98gsm
Number of Colors
1
Varnishes
–
Binding
Perfect bound
Typography
Bauer Bodoni + Didot
Project Description
Ray Toh’s Idea Book champions its goal of spreading seeds of ideas. Reflecting upon the illustrator’s personal collection of pencil sketches made originally on a recycled kraft notebook, the Idea Book recreates the art of Ray’s works in its original state and form. The vertebrae of the book reveals a pencil as the reader is invited to breathe new life into the works in organic and keen collaboration.Production Lesson(s)
During production, I worked very closely with both the printers in Singapore (book) and UK (pencils) to avoid miscommunication as it's something new for me. I've spent months looking for the right kind of pencil all over and have insisted on seeing the sample before ordering, as many of the products turn out different from what I see online. Then to working out the structure of the book, folding and binding is a little tricky. Luckily the printer is very patient and willing to experiment with my idea, after rounds of mockup we finally nailed it.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 26, 2012
Filed Under
Books
Offset
Silkscreen
Tagged with
book
illustration
kraft
offset
pencil
perfect bound
screenprint
spot ink
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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