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BROWSE


Lead Image

The Perfect Pair Playing Cards

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Production Method

Digital

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Design

Rule29

Design, Illustration: Tim Damitz
Art Direction: Justin Ahrens

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Printing

O'Neil Printing

Teaming up with Just For Kicks to create a promotional piece that shows off the printing prowess of O’Neil’s new HP Indigo, Rule29 illustrated a deck of playing cards that brings a whole new meaning to the term “two pair”. 

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Client

O'Neil Printing


Quantity Produced

2,500


Production Cost


Production Time

6 Months

Dimensions (Width × Height × Depth)

3.5 in × 2.5 in


Page Count

56 Cards


Paper Stock

Cards: Neenah Linen 115lb cover, White Pearl
Box Tray: Neenah Environment 100lb cover, Desert Storm (smooth)
Box Sleeve: Neenah Linen 100lb cover, Red Pepper


Number of Colors

CMYK + Spot White
Cards: 4/4 + aqueous coating
Box Tray: 4/0 + white
Box Sleeve:4/4 + white

Varnishes

Cards: aqueous coating


Binding


Typography

Custom
Gotham by HFJ

 


The Perfect Pair Playing Cards
The Perfect Pair Playing Cards
The Perfect Pair Playing Cards
The Perfect Pair Playing Cards
The Perfect Pair Playing Cards
The Perfect Pair Playing Cards ---

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Project Description

The Perfect Pair is a promotional for O'Neil's new HP Indigo and a collaboration with Just For Kicks. Each face card was given a name after a type of person that loves shoes: "The Athlete," "The Congressman," "The Writer," "The Fashionista," etc. The remaining 36 cards each feature a different shoe profile to complete the unique deck.

Production Lesson(s)

Our biggest challenge was planning time to illustrate 52 custom cards and a container that mimicked a contemporary shoe box - it was going take a lot more time than we originally thought. The paper, though, was the make-it-or-break-it factor. Would uncoated paper produce playing cards that felt right? Neenah's digital papers fit the bill perfectly. During the process, we were able to learn just how the digital press handled the different papers and finishes.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 13, 2012

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Filed Under

Digital
Self promotion

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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