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BROWSE


Lead Image

Contrasting materials and techniques create a unique duality between luster and matte in this promotional card that reads, “you may have no idea what is going on, but we have it under control.” 

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Client

Wellmade


Quantity Produced

1,000


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)

148 mm × 210 mm (5.8 in × 8.3 in)


Page Count


Paper Stock

Mechanical cardboard


Number of Colors

1

Varnishes


Binding


Typography

Custom

 


Wellmade Cards --- Wellmade Cards --- Wellmade Cards --- Wellmade Cards --- ---

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Project Description

This is the identity for the company Wellmade (specialized in contemporary art exhibitions logistic and collections management). An exclusive typeface in three weights was developed for this project. It was inspiration by a cross between the world of storage and technicality, and a certain elegance and minimalism of the world of contemporary art exhibitions.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 28, 2012

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Filed Under

Engraving
Offset
Promotional Cards
V1 to V2

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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