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Lead Image

Contrasting materials and techniques create a unique duality between luster and matte in this promotional card that reads, “you may have no idea what is going on, but we have it under control.” 




Quantity Produced


Production Cost

Production Time

1 Month

Dimensions (Width × Height × Depth)

148 mm × 210 mm (5.8 in × 8.3 in)

Page Count

Paper Stock

Mechanical cardboard

Number of Colors







Wellmade Cards --- Wellmade Cards --- Wellmade Cards --- Wellmade Cards --- ---

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Project Description

This is the identity for the company Wellmade (specialized in contemporary art exhibitions logistic and collections management). An exclusive typeface in three weights was developed for this project. It was inspiration by a cross between the world of storage and technicality, and a certain elegance and minimalism of the world of contemporary art exhibitions.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 28, 2012


Filed Under

Promotional Cards
V1 to V2


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End