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BROWSE


Lead Image

Modern typography and a simple yet memorable logo provide plenty of flexibility for all of Holsinger-Robinson’s creative endeavors.  

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Client

Bill Holsinger-Robinson


Quantity Produced

500


Production Cost

$630


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in


Page Count


Paper Stock

Neenah Classic Crest Solar White 220C Duplex


Number of Colors

2 spot, PMS 445 & PMS 172

Varnishes


Binding


Typography

House Industries Chalet

 


Bill Holsinger-Robinson Business Card ---

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Project Description

Designing a business card for Bill was a bit intimidating. Bill Holsinger-Robinson is a well known and respected creative thinker in the Grand Rapids and West Michigan community. The past president of Pomegranate Studios, Executive Director of ArtPrize, Executive Director of Momentum & Strategist at Herman Miller. When Bill decide to strike out on his own, he needed a new personal identity and business card. The card needed to make a solid first impression as well as reflect his design sensibilities; classic, clean, smart, modern and minimal as well as friendly and approachable.

Production Lesson(s)

An earlier iteration of the card used a large flood of solid orange, which I learned is not preferred when printing letterpress unless you're going for a distressed, mottled look.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 26, 2012

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Filed Under

Business Cards
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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