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Lead Image

Modern typography and a simple yet memorable logo provide plenty of flexibility for all of Holsinger-Robinson’s creative endeavors.  



Bill Holsinger-Robinson

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Neenah Classic Crest Solar White 220C Duplex

Number of Colors

2 spot, PMS 445 & PMS 172




House Industries Chalet


Bill Holsinger-Robinson Business Card ---

Recent Posts



Project Description

Designing a business card for Bill was a bit intimidating. Bill Holsinger-Robinson is a well known and respected creative thinker in the Grand Rapids and West Michigan community. The past president of Pomegranate Studios, Executive Director of ArtPrize, Executive Director of Momentum & Strategist at Herman Miller. When Bill decide to strike out on his own, he needed a new personal identity and business card. The card needed to make a solid first impression as well as reflect his design sensibilities; classic, clean, smart, modern and minimal as well as friendly and approachable.

Production Lesson(s)

An earlier iteration of the card used a large flood of solid orange, which I learned is not preferred when printing letterpress unless you're going for a distressed, mottled look.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 26, 2012


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End