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BROWSE
Brendan Barry Holiday 2011
Production Method
Offset
Design
Brendan Barry
Printing
HD Design & Printing
Not only did the card succeed in making me laugh, but it also had me seriously trying to decipher the graphics. The impossible task of turning holiday magic into hard data has officially been achieved.
Client
Self-promotional
Quantity Produced
250
Production Cost
$570
Production Time
60 hrs
Dimensions (Width × Height × Depth)
Card: 10 in × 7 in; Envelope: A7 (7.25 in × 5.25 in)
Page Count
–
Paper Stock
Card: Neenah / Classic Crest / Solar White / 80C
Envelope: Matching 80T
Number of Colors
3 spot
Varnishes
–
Binding
–
Typography
Futura, Helvetica
Project Description
I aimed to create a card for family, friends, and coworkers that would "educate" them about the state of affairs at the North Pole. The aesthetic originated in my work with data visualisation and the content from my sense of humour and interest in geopolitics. And if design and content came together just right, I hoped the card would get the reader to smile if not laugh. The envelope's concept solidified when the card was nearly finished. Surely the North Pole would not want its secrets getting out and so it seemed only natural that a warning should be issued to those receiving the card inside.Production Lesson(s)
Accustomed more to the freedoms of designing interactive data visualisations in terms of colour, size and the ability to layer stories, I struggled trying to find the right balance of design and content.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 24, 2012
Filed Under
Holiday Card
Offset
V1 to V2
Tagged with
data visualization
envelope
futura
helvetica
holiday card
offset
self-promotion
spot ink
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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