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Lead Image

Disguised in the gorgeous veneer of “just another Feltron Annual Report,” the 2010 paternal report is quite a bit more moving than the usual impeccably-Processed fair. Each meticulous spread about a decade in Felton’s late father’s life is accompanied by a black and white headshot, combining with the hard data to reveal an exponentially more truthful visualization.

FPO video review at the end of the post. 




Quantity Produced


Production Cost

Production Time

7 days

Dimensions (Width × Height × Depth)

10 in × 8 in finished

Page Count


Paper Stock

Mohawk Superfine, Ultrawhite, Smooth, 65 lb Cover

Number of Colors

4 spot (2 hits PMS red + Metallic Gold + PMS blue_


Overall layflat aqueous coating






Feltron 2010 Annual Report
Feltron 2010 Annual Report
Feltron 2010 Annual Report
Feltron 2010 Annual Report
Feltron 2010 Annual Report
Feltron 2010 Annual Report
Feltron 2010 Annual Report

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Project Description

Acclaimed designer, Nicholas Felton, publishes his annual report about data, charts and daily routine through data collection. This particular edition is an encapsulation of his father's life as communicated by the calendars, slides and other artifacts.

Production Lesson(s)

Printing metallic ink on uncoated stock can always be a challenge but with proper communication and expectation we delivered a successful end product. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 9, 2012


Filed Under

Annual Reports
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End