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Lead Image

Hartford Museum Passport


Production Method




Brian Cook



Stamps: Simon Stamp
Passport: Scout Books

See Printer Profile on Inker Linker

A self-initiated project to better the city of Hartford, superhero designer Brian Cook funded this realistic and minimal Museum Passport with Kickstarter to encourage students to explore local heritage. Parents of Hartford better watch out—curiosity is contagious. 



Self-initiated, given to students in Hartford Public School, grades 6, 7, and 8

Quantity Produced


Production Cost


Production Time

Three weeks

Dimensions (Width × Height × Depth)

3.5 in × 5 in

Page Count


Paper Stock

100% Recycled Text, White, 70 lb

Number of Colors






Gotham Black by Hoefler & Frere
Jones Estilo by Dino dos Santos


Hartford Museum Passport --- Hartford Museum Passport --- Hartford Museum Passport --- Hartford Museum Passport ---

Recent Posts



Project Description

I wanted to design something that would be used, and something that would improve Hartford. After lots of talks with friends, some of whom work at the city's cultural institutions, I decided that a museum passport could create a framework for student exploration of Hartford's heritage.

Production Lesson(s)

With a set budget resulting from the Kickstarter campaign, I went back to the design and made a lot of refinements, reducing the number of ink colors, simplifying the cover. These improved the design and reduced costs, allowing me to print more copies for more students. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 2, 2012


Filed Under

V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End