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BROWSE
Matter 2012 New Year Package
Production Method
Die-cut
Offset
Design
Matter Strategic Design
Printing
Andora Graphics
Matter Strategic Design’s 2011/12 holiday gift is a pair of lovingly crafted “idea journals” arriving in a handsome perforated mailer. Lively patterns, minimal branding and durable hand-binding give the recipient plenty of reasons to celebrate.
Client
Self-promotion
Quantity Produced
75 sets (2 notebooks + mailer)
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
4 in × 6 in × 1 in
Page Count
116 (per book)
Paper Stock
Notebooks:
Domtar / Cougar / Smooth / 80lb text
Neenah / Blotter / 24 pt. (duplexed)
Mailer:
Domtar / Cougar / Smooth / 65lb cover
Number of Colors
2
Varnishes
–
Binding
Smythe-sewn
Typography
Archer
Helvetica Neue
Project Description
The package is a crisp white mailer featuring a zipper-perf that separates the year "12" into parts "1" and "2". Once opened, the mailer reveals two beautiful notebooks and a personalized letter encouraging the recipient to keep one and share the other with someone who matters to them.Production Lesson(s)
Rather than going to press twice (once for the mailer and again for the notebook pages) we ganged both pieces on a single sheet and did a simple paper switch from the text weight to the cover stock. Turns out it was less expensive to waste half the sheet we printed than to create 2 plates for a second piece.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 5, 2012
Filed Under
Die-cut
Offset
Self promotion
Tagged with
die-cut
duplex
holiday
holiday gift
mailer
notebook
offset
pattern
self-promotion
sketchbook
smythe sewn
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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