ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Making a bold move by turning her holiday message into a business card, Ms. Schlenker manages to extend the joy of the season without being trite. It also doesn’t hurt that she used the best printing process ever invented: rainbow foil stamp!
Client
Self-promotional
Quantity Produced
250 postcards/500 business cards
Production Cost
–
Production Time
1 month (mostly spent researching paper stock)
Dimensions (Width × Height × Depth)
Postcard: 5 in × 7 in
Business card: 3.5 in × 2 in
Page Count
–
Paper Stock
Standard book board (.059)
Number of Colors
–
Varnishes
–
Binding
–
Typography
Monod by V.H. Fleisher
Lettera by Kobi Benezri
Project Description
I started out with a concept for my holiday card, looking to design a piece that played on the "merry and bright" line (and reinforced my love of color) in a fun and unexpected way. I wanted something eye catching, but not fussy, and set my heart on a tactile grey board that would allow the foil to really pop, without looking too pristine or fussy. Once I selected the materials, I saw a great opportunity to translate this look into personal business cards as well -- as the concept behind the original piece very much embodies my work (bright and bold, but not precious).Production Lesson(s)
My choice of stock caused some delay, as I was certain that I wanted to use a gray board. I thought I could find a gray chipboard stock in a reasonable thickness, but after much research it proved to be difficult to obtain anything thinner than .059. I decided to go for it -- the results are lush (and hard to fit in my business card case!), but they definitely make a statement. The business cards in particular turned out great, as their small size allowed for several vibrant color variants to emerge.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 13, 2012
Filed Under
Foil stamp
Holiday Card
V1 to V2
Tagged with
business card
foil stamp
holiday card
metallic
rainbow
self-promotion
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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“Poetics of Harmony” Experimental Publication
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