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BROWSE


Lead Image

In the rare event that I slip up and take a theater program from the hand of a well-meaning greeter, it typically finds its way to the garbage before I sit down. This two-tiered treasure, however, I would definitely keep until at least intermission. All the relevant subscription information is conveniently typeset on bright yellow: good for reading in the dark.

FPO video review at the end of the post. 

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Client

Playwrights Horizons


Quantity Produced

129,000


Production Cost

$32,000


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

7.5 in × 10.5 in


Page Count

12


Paper Stock


Number of Colors

CMYK

Varnishes


Binding

Saddle-Stitched


Typography

Calvert
DIN

 


Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
Playwrights Horizons Program
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Project Description

With the launch of an innovative subscription campaign, the off-Broadway theater group Playwrights Horizons was ready to do something NEW. Breaking from the standard 5 × 7-inch saddle-stitched program, the Playwrights opted for a colorful, uncoated, non-traditional mailer with a short fold cover. The cover, specifically shortened to highlight their updated packages, was coupled with eight larger interior pages that focused on recent critical successes, member testimonials and upcoming shows.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 10, 2012

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Filed Under

Offset
Program

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End