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BROWSE


Lead Image

San Mar Catalog

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Production Method

Digital

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Design

Creature

Creative Director: Steve Cullen
Designer: David Kaul
Producer: Chris Nielson

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Printing

Finally, a clothing catalog that promotes putting the clothes on instead of taking them off.  

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Client

SanMar


Quantity Produced

100,000


Production Cost


Production Time

2.5 weeks

Dimensions (Width × Height × Depth)

4 in × 7 in × .75 in


Page Count

50 pages + 50 inserts


Paper Stock

Coated


Number of Colors

CMYK

Varnishes


Binding


Typography

 


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Project Description

This catalog is one of dozens of catalogs warehouse buyers get every year. They are loaded with the exact same layouts and same , crappy viewing experiences, and the same models standing around pretending to be happy in dull clothes.

Virtual Shirting technology makes it more interesting to turn the people standing next to you into models and give you a chance to experience the clothes before you try them on. It's silly and funny to do that, and so far people have really responded well to it (from what we hear).

Production Lesson(s)

Digital printing isn't the awful compromise it used to be. The coverage is really nice, the colors very pure, even the very soft ones. But gluing pages is a fricking mess. ALWAYS send your print producer. We didn't have money for it this time and the inside front cover got a sloppy treatment. Hurts. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 2, 2012

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Filed Under

Catalogues
Digital

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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