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BROWSE


Lead Image

Every page begs to be touched, moved, sniffed or scanned in Sappi’s latest volume of their annual design journal. Prepare to be mesmerized by fantastical foils, luscious lenticular effects, extreme embossing, and voluptuous varnishes. This book captures the imagination, then sets it free into the wild with enough production inspiration to feed the most starving of artists.

FPO video review at the end of the post. 

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Client

826 National / Sappi Fine Paper


Quantity Produced

60,000


Production Cost


Production Time

8.5 months

Dimensions (Width × Height × Depth)

7.5 in × 10.5 in


Page Count

64


Paper Stock

Sappi / McCoy


Number of Colors

Varnishes


Binding

Wire ring binding by Wire-O


Typography

This piece is available for purchase for $25 + Shipping


Additional print methods: Embossing, Engraving, Flocking, Foil Stamping, Laser-Cutting, and Thermography.

Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
Sappi Fine Paper's The Standard Issue 5
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Project Description

826 National, a network of nonprofit organizations dedicated to improving youth literacy and writing, is pleased to announce that we've teamed up with Sappi Fine Paper on the 2012 edition of their annual design journal, The Standard #5. Each edition of The Standard focuses on a particular aspect of the printing and design process. This series is part of Sappi's continuing commitment to create unique and valuable educational resources for professionals in the print communications business.

This year’s edition of The Standard, titled “Special Effects,” contains gorgeous photos, illustrations, and typography aimed at showing designers how the creative use of special effects can make a printed piece dimensional, tactile, intriguing and sometimes interactive. The effects are inspired by the creative themes of the 826 storefronts-- from the Pirate Supply Store in San Francisco to the Museum of Unnatural History in Washington, D.C.

Production Lesson(s)

Most of [this project] has to do with print techniques that go beyond the page. But it's also opened up a whole new area because it also included Augmented Reality (AR) and QR codes, which are another way to expand the experience of working with print.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 3, 2012

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Filed Under

Books
Offset

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Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End