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Lead Image

TEDPrize Brochure


Production Method







Recycled Paper Printing

See Printer Profile on Inker Linker

This brochure cordially invites you into world after world of big dreams becoming reality. When you’re done reading about the TEDPrize, you can take the pages apart and use them as “Do Not Disturb” signs on a series of nested dollhouse doors.  




Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

8 in × 12 in

Page Count


Paper Stock

Cougar 65lb cover

Number of Colors

CMYK + 1 Spot



Saddle Stitch


Helvetica Neue


TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure
TEDPrize Brochure ---

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Project Description

The purpose of this piece was to better explain what the TEDPrize is, and the impact it has. Ted wanted to focus on connections made in the community and how that made the recipient's wish come true. The idea for the piece was to show how these wishes change the world. The die cut circles on the cover represent a new world being created by images of the TEDPrize wishes being layered on top of each other. We were able to kind of do the power of 10 where we start with space and zoom in to individual people at the end. The last part of the circle, the red dot, is a description of the prize.

Production Lesson(s)

The biggest challenge was to stay true to our initial idea and stay in the budget. We originally had a heavier cover, but the price was about $2,000 over what we could spend. The solution was to have a self cover so the entire book could print at once. We were able to save by not having to set up the press to run the cover separately. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 16, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End