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BROWSE


Lead Image

The First Time She Fell Book

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Production Method

Digital

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Design

Writer: Caleb Ludwick

Designers:
Michael Hendrix, Ben Horner, Mandy Lamb Meredith, Nick DuPey, Liz Tapp, Roby Isaac, Joseph Shipp, and Beth Joseph

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Printing

WonderPress

See Printer Profile on Inker Linker

The First Time She Fell is a collection of 8 short stories, all written by author Caleb Ludwick, and designed by 8 different designers from 6 different agencies across the U.S. Less collaboration and more “independent, solo creative acts bumping into each other,” as Ludwick explains. This collection feels anything but disparate.  

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Client

Self-Promotional


Quantity Produced

100


Production Cost

$1,600


Production Time

7 Days

Dimensions (Width × Height × Depth)

5 in × 8.5 in × 1 in


Page Count

215


Paper Stock

Neenah Environment Quest White, 100% post consumer recycled


Number of Colors

CMYK

Varnishes


Binding

Perfect Bound


Typography

Baskerville
Bembo
Bodoni
Cambria
Filosofia
Gotham
Helvetica
Hoefler Text
Josefin
Minion Pro
MrsEaves
Plantin
Sentinel
SignPainter
Trade Gothic

 


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<em>The First Time She Fell</em> Book
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<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
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<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
<em>The First Time She Fell</em> Book
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Project Description

As a writer from a small Southern City who works with agencies around the USA, I articulate the voices of clients, bringing together verbal with designers' visual to help create great brands. In an advertising era focused on storytelling and place-making, a self-promo project that explores the power of writing + design to create FICTIONAL voices is a new way to engage potential clients.

I wrote 8 original short stories set in fringe neighborhoods of my hometown, with a focus on underrepresented voices. Then gave each story to a different designer with whom I partner, giving them free rein to bring visual interaction with the story. Less "collaboration" in the traditional sense than independent, solo creative acts bumping into each other, interpreting each other, to create a fictional world.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 12, 2012

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Filed Under

Books
Digital

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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