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BROWSE
Zeri Crafts Stationery and Packaging
Production Method
Offset
Design
Rocío Martinavarro
Printing
Asia Pacific Offset
Creative combinations of form, pattern and texture weave a golden narrative thread through each painstaking piece of this modular identity package for Kuwaiti housewares distributor, Zeri Crafts.
Client
Zeri Crafts
Quantity Produced
500 to 2,000 of each item
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Uncoated Xper. 120gsm, 320 gsm
One item was printed on Smooth Zen 300gsm
Number of Colors
1 Spot
Varnishes
–
Binding
–
Typography
Fedra Arabic by Typotheque
Project Description
Zeri Crafts is a new Kuwaiti brand that reinterprets the richness of Gulf handicrafts with its home-ware products, defined by high craftsmanship, fine materials and exclusive design.The name Zeri refers to the fine gold thread that embellishes the region's typical gowns. The identity presents motifs inspired by Saudi Bedouin weaving in new delicate way, as in weaved with gold zeri thread. It is also inspired by mashrabiya carved windows, present in traditional Arabic architecture.
Modularity of the elements is achieved through half-square triangles, used from the Z structure of the mark symbols to the 3 different patterns present in all printed materials.
Production Lesson(s)
The biggest challenge was being able to convey an artisan and natural feeling while communicating the high quality of the brand. We achieved so by printing the stationery on special uncoated paper that prints gold ink exquisitely shinny while still retaining the warmth of a non-coated surface.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 9, 2012
Filed Under
Identity Materials
Offset
Tagged with
Arabic
gold
letterhead
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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